About Us

A studio built on
craft & care.

Forma is a two-person creative studio. We're small on purpose — because great design requires the kind of attention that can't be scaled.

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Brooklyn, NY · Est. 2020
Our Story

We left big agencies to do better work.

Maya Torres and Elliot Park met at a 200-person agency in Manhattan where neither of them was allowed to do their best work. Too many committees. Too many compromises. Too much distance between the people making decisions and the work itself.

In 2020 — admittedly an interesting time to start a studio — they went independent. The bet was simple: if you do fewer projects and care more about each one, you'll do better work.

"We don't want to be the biggest studio in the room. We want to be the one people remember working with."

Four years later, the bet is paying off. We work with a deliberately small number of clients, every project gets both of us, and we've never once wished we scaled up faster.

See Our Work Work With Us
2020
Year Forma was founded
40+
Projects completed
4–6
Active clients at a time
100%
Client referral rate
The Team

Two people. All the work. No outsourcing.

Every project is handled by Maya and Elliot directly. We don't hand off to junior staff. You always know exactly who's doing what.

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MT
Maya Torres
Creative Director & Co-Founder
Maya leads visual direction, brand strategy, and art direction. She spent six years at Pentagram before going independent, and has designed for brands in 12 countries. Her work has been featured in Communication Arts and Print Magazine.
Brand Strategy Visual Identity Art Direction Typography Print Design
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EP
Elliot Park
Design Lead & Co-Founder
Elliot handles web design, interaction design, and development. He bridges the gap between how things look and how they work — and believes a beautiful website that doesn't convert is just expensive art. Previously at IDEO and Google.
Web Design UI/UX Motion Design Front-End Dev Prototyping
How We Work

Our approach to every project.

01

We listen before we design

Every project starts with a discovery phase — understanding your business, your audience, what makes you different, and what you're trying to achieve. We can't design something meaningful without this foundation.

02

Strategy and aesthetics aren't separate

A beautiful logo that confuses your audience is a failure. A clear message delivered with no visual distinction is forgettable. We refuse to separate these things — every decision has a reason, and every reason has a visual expression.

03

We present work, not options

We don't give you three logos to pick from. We give you one — the right one, explained thoroughly. You'll understand why it's right before you have to decide if you agree. Iterations happen from there.

04

We stay until it's right

Our projects have a defined scope, but we've never left a client with work we're not proud of. If something needs more to be genuinely great, we do more. That's just the standard we hold ourselves to.

Recognition

Work worth noticing.

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Communication Arts

Featured in the 2024 Typography Annual for the Solara brand project

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Awwwards Site of the Day

Apex Co. website redesign recognized for interaction and visual design

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Print Magazine Design Annual

Verdant campaign included in 2023 annual print and design showcase

Work With Us

Ready to make something great together?

We take on 4–6 projects a year. If you're serious about the quality of your brand and visual presence, we'd love to hear from you.

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